| Category | Purpose | Examples | Retention |
|---|---|---|---|
| Essential | site operation, storing your cookie choice, form protection | euversa-consent-v1, cf_* (Cloudflare) | up to 12 months |
| Analytics (with consent only) | traffic and usage measurement | _ga, _ga_* (Google Analytics 4) | up to 24 months |
| Marketing (with consent only) | campaign measurement and remarketing | _fbp (Meta), _gcl_* (Google Ads), li_* (LinkedIn) | up to 12 months |
Attribution of the visit source (utm_* parameters and partner code) is stored in the browser as essential technical information without identifying a person, for at most 12 months.